UTC (Unique Tool Company) was founded in 2014 by an experienced group of corporate executives from the oil industry and the tool-and-die industry. UTC is well capitalized and each year has been profitable. The current UTC manufacturing facility located in Chambers Park, Chambersburg, PA is a state-of-the-art facility with the latest computerized machinery to fabricate and customize cutting equipment and robotics for packaging. The facility is designed to minimize direct labor and eliminate waste. The facility is designed to reduce energy costs through computer-controlled heating and cooling parameters. UTC has established a reputation in the marketplace for the companys superior manufacturing capability, the quality of its engineering, and the unique innovative capabilities and design of UTCs manufactured cutting tools. Currently, UTC has no competition in the domestic marketplace to compete with UTCs facility, manufacturing capability or capacity. The tools unique design and material composition have been patented by the US Patent & Trademark Agency; and there are no other manufacturers that can currently compete with your design or tool capabilities. Because of the uniqueness and demonstrated capability of the tool to include the multiple-customized dimensions that the tool can be manufactured to fit the characteristics of the job, the Company has shown remarkable revenue growth in each the last two years. In 2017, the company revenues were $50M with 15% net profit; in 2018, the company revenues exceeded $100M with 20% net profit. The company is now projected to be the leading US carbide tool manufacturer by the end of 2019 with projected domestic revenue of $200M. The VP of Domestic Operations just received direction from the Chief Operating Officer (COO) that the Board of Directors wants to look at building two (2) manufacturing facilities in global locations to be determined in order to position the company to be the global leader in what is projected to be a world-wide $70B industry. During your meeting with the VP of Domestic Operations, he directs you and your team to develop a plan to lay the foundations and look at acquiring specific tools to outline a proposed course of action(s) for UTC to become a multinational enterprise (MNE). Your group has until October 9th to prepare the brief to be presented to the COO for review prior to his presentation to the Board of Directors at the annual Board meeting at the end of October. Understand that this is the initial presentation of what may be numerous presentations over the next 6-12 months on becoming a global operation. The COO wants your team to specifically focus on the following global geographical locations: Canada and Russia to determine what needs to be done to set up manufacturing facilities. Additionally, he also wants your team to later develop the projected time-table estimating the key dates, key actions, and estimated transaction costs that determine when the respective manufacturing operations can be started in each location.

Question: The COO wants your team to put together a detailed overview of our companys resources and capabilities to present to the Board. He wants to include a discussion of UTCs tangible and intangible assets along with a VRIO framework to re-emphasize why and how UTC will become the worlds leading manufacturer of specialized carbide tools!