Utilizing the SWOT for Southwest Airlines prepare and submit, "6" maintenance, enhancements or improvements for items in the SWOT analysis utilizing the BSC model.

Strengths

1. Strong commercial fleet and organizational size -

2. Price leadership

3. Scalability of operations involving a point-to-point system -.

4. Low Turnaround time:

Weakness

1. Limited presence in the international commercial aviation market -

2.Over dependence on Boeing -

3. Heavy contributions from passenger revenues -

4. Law suits and Litigation -