V3

3. Your presentation addresses the following topics: a. The central role that customer relationships play in creating sales for the organization. b. Why managers need to ensure that resources are allocated in a way that both sales and marketing are able to achieve their objectives. c. How managing the sales funnel requires sales, marketing, and senior managers to have an open dialogue. d. Why sales and marketing need to work together not only to understand customers' needs, but also to create an environment where the value proposition can be communicated