Vacation Destinations

Mauii

X$($belief$)$ I$($weight$)$

Attributes

Low Cost

Convenience

Atmosphere

Safety

Cancun

X$($belief$)$ I$($weight$)$

Montego Bay.

X$($belief$)$ I$($weight$)$

According to the Fishbein multi$-$attribute attitude model, to which of the destinations would a person be predicted to have the least favorable attitude?

A$.$ Mauii

B$.$ Cancun

C$.$ Montego Bay

D$.$ All attitudes would be equal.