Value chain analysis can be used to ... (you may choose more than one option). Check All That Apply Better understand the firm's competitive advantage. Better understand the firm's competitive advantage. Identify where value to customers can be increased. Identify where value to customers can be increased. Identify where price to customers can be increased. Identify where price to customers can be increased. Better understand the firm's linkages with its employees. Better understand the firm's linkages with its employees. Develop a competitive advantage