Value chain of Netflix

Value Chain Analysis Inbound Logistics Operations Distribution rights with . Manage quality of Blu- Outbound Logistics suppliers ray, DVDs . Building partnerships Standard for receiving . Providing content as per with distribution centers physical goods taste communities . Distribution of content for streaming online Service Marketing & Sales . 24 X 7 customer service . One month free trail to . Free shipping & return try out the platform of DVDs . Mass Media and word of mouthSupport Activities Firms' Infrastructure 01 Progressive & Performance based Organiza- tion . Open & Transparent Culture; Company Image Human Resource Management 02 . Decentralized decision making, owner- ship to employees . Strict Standards: Up or Out Technology Development 03 High focus on R&D . Working on technology to stream high quality content at lower bandwidth . Provide customers with the type of con- tent in demand hence, providing more