Value drivers contribute to a firm's competitive advantage only if Multiple Choice the decrease in perceived value leads to an increase in costs.Incorrect the increase in value creation exceeds the increase in costs. they can shrink the firm's value gap. they can restrict the firm from claiming a premium price for its products.What must a cost-leadership strategy accomplish to be successful? Multiple Choice It must reduce the firm's cost below that of its competitors while offering superior value.Incorrect It must increase the firm's cost above that of its competitors while offering superior value. It must reduce the firm's cost below that of its competitors while offering adequate value. It must increase the firm's cost above that of its competitors while offering adequate value