. Value Proposition Harman

-Intimate and involved relationship with customers

-Providing 3rd party insight on what needs to be focused on to better Public liquors CRM program

-In-depth and formal way to organize important customer information that will enhance Public Liquors marketing capabilities and the relationships the customers have with the

Store

6. Business Case for strategic CRM

- What is the Return on Investment? Can it be fully measured? Harman

-Is the effort needed to put in to the recommendations worth it?

-What is needed for Public Liquor to implement the recommendations

-Look at the monetary needs (investment) as well as time needs (per week)

-reasons

-options

-benefits

-costs

-timeline

-risks