Vera is looking to add blankets made from 100% wool to her product offerings. She expects adding the new products will increase sales and allow her business, Veras Woolen Wares, from selling locally to selling to a broader client base. Identify each of the decisions Vera must make and explain how each involves these new blankets. Marcel of Marcels Bakery is looking at ways to develop his brand. He currently offers tasty baked goods including cookies, pies and breads. He has the space and interest to do more business and needs your help. Explain the choices for brand development and give one example of what each would involve.