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Veronica carefully studies her options before buying new products. She enjoys new things, especially electronic games, and is very knowledgeable about them. Other people often
Veronica carefully studies her options before buying new products. She enjoys new things, especially electronic games, and is very knowledgeable about them. Other people often ask her opinion.
On the diffusion of innovation curve, in which category does Veronica fit for electronic games?
On the diffusion of innovation curve, in which category do YOU fit for electronic games?
For gaming companies, what type of marketing activities will work best to target Veronica and what type of marketing activities would work best to target YOU?
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