Victoria Beckham is a well-known British popstar from the 1990s who has subsequently launched a high price fashion range called Victoria Beckham. This has not been very successful. However, she is still very well-known and has recently decided to launch a range of beauty products under the 'Victoria Beckham Beauty' brand name that are described as, "active and effective but clean and kind". The clean aspect of the range refers to the lack of certain chemicals. The business's management believe that this attribute resonates with a young customer base who find Beckham's high fashion creations too expensive but who follow her on social media channels and who will now be able to buy into her brand.

a) Using the brand strategies model explain which strategy you believe is being followed for the launch of the 'Victoria Beckham Beauty' brand. (10 marks)

b) What are the advantages and disadvantages of this move for:

i. The 'Victoria Beckham' clothing brand (5 marks)

ii. The 'Victoria Beckham Beauty' brand (10 marks)