VIDEO CASE $4\mathrm{.}1$: TOMS SHOES EXPANDS ONE$-$TO$-$ONE MODEL TO EYEWEAR

Summary

TOMS is known for its for$-$profit philanthropic business model, which allows the company to donate one pair of shoes to a child for every pair of shoes purchased. TOMS is now applying that model to eyewear. For every pair of sunglasses TOMS sells, a person with vision problems in a developing nation receives surgery, prescription glasses, or medical treatment to help restore his or her sight. TOMS takes its obligations for social responsibility seriously by working closely with local humanitarian organizations and striving for a responsible supply chain. Even though they pay higher prices, TOMS$$ customers feel committed to the company because they know that their purchases are going toward a good cause.