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VIDEO CASE: OXO Brand Video (1:53) https://youtu.be/p9r0fG2Qv7s CASE QUESTIONS: What phase or phases of the Buyer-Readiness Stage does OXO's brand video influence? Explain how? What
VIDEO CASE: OXO Brand Video (1:53)
https://youtu.be/p9r0fG2Qv7s
CASE QUESTIONS:
- What phase or phases of the Buyer-Readiness Stage does OXO's brand video influence? Explain how?
- What message is their brand trying to convey to consumers? Is the message clear and effective?Explain how?
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
