video for resource or reference :

https://www.linkedin.com/learning/marketing-foundations-integrated-marketing-strategies/build-your-brand-value-proposition?u=74651418

1.Build a brand value proposition using the company Starbucks

What does a Brand value proposition communicate to customers?Should allorganizationshave one? Why or why not?

Discuss the target audience for restaurant/coffee house industry or the company Starbucks. Identify segmentation factors (i.e. demographic, psychographic, and geographic). Please examples of why chose this segmentation for Starbucks and why is works best.