Viewpoint
1. Customer
2. Interactive
3. Marketing
4. Production
Interactive Viewpoints
1. Marketing & Customer
2. Production & Customer
3. Production & Marketing
4. All three viewpoints
5. Not Necessary
akeAssignmentSessionLocator-assignment-take& Chapter 11 Homework eBook Calculator Product Life Cycle The following series of statements or phrases are associated with product fe-cycle vieupoints. Identify vhether each one is associated with the marketing. production, or custo viewpoint. label it as interactive in the first column and select its viewpoints in the second. If the statement is not interactive, select the appropriate vieupoint in the first column Viewpoint Interactive Viewpoints a. Sales are increasing at an increasing rate b. The cost of maintaining the product after it is purchased. c. The product is losing market acceptance and sales are beginning to decrease d. A design is chosen to minimize post-purchase costs . Ninety percent or more of the costs are committed during the development stage. 6 The length of time that the product serves the needs of a customer g. All the costs associated with a product for its entire life cycle. h. The time in vhich a product generates revenue for a company L Profits tend to reach peak levels during this stage jCustomers have the lovest price sensitivity during this stage. k. Describes the general sales pattern of a product as it passes through distinct life-cycle stages I. The concern is with product performance and price m. Actions taken so that life-cycle profits are maximized. n. Emphasizes internal activities that are needed to develop, produce, market, and service products. d55igiml ufisse- Chapter 11 Homework eBook Caloulator Product Life Cycle The folloving series of statements or phrases are associated with product life-cycle viewpoints. Identify vhether each one is associated with the marketing, productic interactive in the first column and select its viewpoints in the second. If the statement is not interactive, select the appropriate viewpoint in the first column and ente Viewpoint Interactive Viewpoints a. Sales are increasing at an increasing rate. b. The cost of maintaining the product after it is purchased c. The product is losing market acceptance and sales are beginning to decrease d.A design is chosen to minimize post-purchase costs e. Ninety percent or more of the costs are committed during the development stage. 6. The length of time that the product serves the needs of a customer g. All the costs associated with a product for its entire life cycle. h. The time in vhich a product generates revenue for a company. Profits tend to reach peak levels during this stage. 3Customers have the lowest price sensitivity during this stage. k. Describes the general sales patern of a product as it passes through distinct lie-cycle stages. I. The concern is vith product performance and price m. Actions taken so that life-cycle profits are maximized. n. Emphasizes internal activities that are needed to develop, produce, market, and service products. dheck My Work 3 more Check My Work uses remaining
