Virgin America, a U.S.-based low-fare airline established by the British conglomerate Virgin Group in 2007, was later acquired by Alaska Airlines in 2018. In light of the provided case article (pictures provided of article), research Virgin America's expansion in the United States during its early days and address the following questions:

 

Questions

1. Did Virgin America strike the right balance between offering amenities and low costs to establish competitiveness and profitability in the fragmented airline industry?
2. As Virgin America was part of the Virgin Group, which operates in the UK, a higher context culture compared to the U.S., did the airline's early marketing strategies demonstrate an awareness of the cultural contextual differences? Please provide examples to support your response.