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Visa Inc. provides the following financial information for the year ending December 31, 2023: Net Sales: $5,000,000 Cost of Goods Sold: $3,000,000 Operating Expenses: $1,200,000

Visa Inc. provides the following financial information for the year ending December 31, 2023:

  • Net Sales: $5,000,000
  • Cost of Goods Sold: $3,000,000
  • Operating Expenses: $1,200,000
  • Net Income: $400,000
  • Total Assets: $7,000,000
  • Total Liabilities: $3,500,000
  • Shareholders' Equity: $3,500,000

Required:

  1. Calculate the following financial ratios:
    • Gross Profit Margin
    • Operating Profit Margin
    • Net Profit Margin
    • Return on Assets (ROA)
    • Return on Equity (ROE)
  1. Analyze the financial health of Visa Inc. based on these ratios.
  2. Discuss the limitations of financial ratios in assessing the overall performance of a company.

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