Vision Statement:This is used to describe the future vision of your product.

HERE IS THE INFORMATION ABOUT MY PRODUCT:

• Business Name:

Sunny Skin Care

• Vision Statement:

To be the customer's number one preferred skincare product by providing effective products, nourished with love and care, in order to help everyone feel confident in their own skin.

Competitive Audit (analysis):Using the headings: Site name, URL, # of users, Target Audience, Features, Goal of Site. In a spreadsheet compare at least five similar sites/products. You may add more headings if applicable.

HERE IS THE INFORMATION REGARDING MY PRODUCT APPLICATION:

• Competitive Audit:

1. Website name: Sunny Skincare
2. URL:www.sunnyskincare.com
3. Number of users: 100,000
4. Target Audience: Young adult (18) - Adult (46)

• Features:

1. Product Visuals and Description (price, usage, ingredients, and benefits)
2. Trendy Design and User-Friendly Interface
3. Online Shopping Option
4. Clear hotline and Customer service information
5. Blogs for Customers, Celebrity Feedback
6. Quality Content
7. Social Media Links
8. About the company's vision, mission, and values

• Goal of Website:

1. (All genders can use this product especially the younger generation to adults 18-46. This company produces different products that cater to the needs of users with different skin types (oily, dry, and combination). Their needs vary depending on their skin type. Example: People with dry skin need more moisturizing products and oily type of skin needs fewer oil products.Skin products also vary depending on the needs of the customer for their skin condition, people with acne for example want their skin to be smooth, the company has a product that can help them remove their acne-like facial wash, serum, and niacinamide.Trends change very quickly, and the preference of people also changes very quickly. It is important that the company is going on the trends to keep the customer's loyalty and increase market value. The environment is important for all of us that is why many people prefer products that are eco-friendly, cruelty-free and have materials that are recyclable.)

PLEASE ADD MY PRODUCT/COMPANY INTO THIS SPREADSHEET: "Sunny Skin Care";

EMPHASIZE ON THESE QUESTIONS:

Research Plan:

• Who was in your sample?
• Where did you perform the interviews or observations?
• What methods did you use?
• What questions did you ask?
• Summarize the results of your research.

HERE ARE SOME OF MY THOUGHTS FOR MY PRODUCT QUESTIONS AND RESEARCH:

(I need more technical questions regarding the navigation of the site.)

• Talk to the stakeholders, experts, and potential customers:
• Keep in touch with the stakeholders through meetings inside the organization
• Experts opinion is important for the credibility of the products and the strategy that your company will implement
• Interact to the potential customers through an online presence on different platforms

Observe the ongoing trends present in the social media platforms:

• Gather at least 1000 participants who are willing to receive the sample products in exchange for their feedback about the product:
• The company will gather participants through online sourcing, where the participants are willing to receive the sample products for free and they are required to send their opinions about the product's appearance, formula (fragrant and consistency), and results.

Where will you do this?

• Online is the best option to do this test so there will be a variety of people with different cultures, skin types, and experiences. Receiving feedback from different people will help the company to spot what are the strengths and weaknesses of the products, so the company will have the chance to enhance and develop their products that will satisfy the customers.

METHODS:

Questions:

1. What is your age?
2. What is your skin type?
3. What is your experience while using the product?
4. What are the issues that you experience?
5. What are the factors that you think need more development?