Question
Visit Interbrand.com(Links to an external site.) , a world-leading brand consulting firm. Look up their latest Top 100 Global Brands(Links to an external site.) .
Visit Interbrand.com(Links to an external site.) , a world-leading brand consulting firm. Look up their latest Top 100 Global Brands(Links to an external site.).
- Which industries dominate in the top-10 rankings? In the top-25 rankings?
- Why do you think that is?
Afterwards, look up their top 2009 Global Brands(Links to an external site.).
- Notice any major differences? Which industries dominate in the top-10 and top-25 rankings?
- What can the world's most powerful brands tell us about global consumer markets?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
