Viva is an Italian luxury furniture brand. They have traditionally sold furniture in physical stores, either owned (i.e. showrooms) or other stores ( distribution channel). Due to Covid, their sales sharply decreased and they faced difficulties to switch to alternative sales channels and address clients through digital channels. Traditionally long waiting time to produce and deliver have extended even further due to a current turmoil in global logistics and supply chains. . What digital strategy you would propose to Viva moving forward? . What aspects of their business it would impact? How and why