Volkswagen like all car manufacturers does extensive Marketing Research.Prior to Volkswagen discontinuing the Volkswagen Cabrio the data from the research indicated that 70% of all women drivers preferred the Volkswagen Cabrio.Today knowing that women make about 35% of all purchases what type of segmentation approach will assist Vokswagen as they adjust and update their marketing strategy to aggressively market electric vehicles.

1.demographic segmentation

2.geographic segmentation

3.psychographic segmentation

4.product related segmentation