Voters would not recognize the severity of the threat The threat was too sever and was, therefore, selectively distorted a. b. e. The appeal did not come from a 'credible source d. The appeal could have actually directed votes away from both Clinton and Obama to their Republican e. All of a, b, e above 38. "Market positioning" as a component of the marketing management process involves a. Determining the best physical location for products on the retail shelf b. Creating the desired image for the brand in the minds of the firm's customers c. Identifying and satisfying the wants and needs of customers in identified target markets d. Designing competitive marketing programs consisting of product, price, promotion, and distribution c. None of the above 39. Probably the most critical 'premise of the marketing concept is a. That its implementation must be a 'total firm' effort, not just the focus of the marketing department b. That the firm's primary objective should be one of identifying and satisfying customers' needs Le. the customer should be central' to everything the firm does The firm shoul returns Firms should target rather finely -defined market segments, rather than try to All of the above are equally critical. c. ld maintain a profit focus, but the focus should emphasize long-term profitability instead of immediate d. e. ing systems that are manufactured in December will be stored until customers are ready to buy them in the Spring. The act of storing these systems creates a. Time screatesutility for customers. Place d. Form All of the above e. 41. Which of the following best reflects the concept of'exchange' in marketing? Trading values between exchange partners Delivering want satisfaction to markets Generating profits from sales Creating synergistic marketing mixes a. b. c. d. e. All of the above 42. The use of premiums illustrated in the TWIP commercial for breakfast cereal illustrates an application of the component of the promotion mix. a. Advertising b. Sales promotion c. Personal selling d. Public relations e. Publicity 43. Sex appeals are very good at attracting attention, but can also be seen as offensive to some people. The tendency of people to take offense to such ads is an example of: a. Selective exposure b. Selective attention c. Selective interpretation d. Selective retention e. None of the above 44. Although humor appeals for low involvement products (eg.'grocery store products') may yield some affect referral,' the primary learning theory responsible for generating brand name recall probably is: a. Classical conditioning b. Instrumental conditioning c. Iconic rote learning d. Selective distortion e. None of the above