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Walmart, a superstore providing various daily items, is positioned in the middle market, now they have decided to introduce a lower priced line to grab
Walmart, a superstore providing various daily items, is positioned in the middle market, now they have decided to introduce a lower priced line to grab the opportunities in the value priced market. Which of the following strategy they are following? pointMarket penetration pricingLine extensionLine stretchingDown market stretch
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Managing Information Technology
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
7th Edition
132146320, 978-0132146326
