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Walmart Is an everyday low- price provider (EDIPs) who positions itself around good value in the minds of consumers. Walmart keeps its prices low as
Walmart Is an everyday low- price provider (EDIPs) who positions itself around good value in the minds of consumers. Walmart keeps its prices low as a strategic choice. Which pricing strategy does Walmart NOT use? O' a Prestige or status pricing: price for image appeal. O b, Cost plus pricing mark up above average cost. O c. Market penetration price low to attract volume. Old Loss leaders sell below cost to bring in customers who will porchase other products, Low PricesAs a small business owner in Omaha, Nebraska, Larry sells breakfast burritos from his food truck Larry wants to know how many breakfast burritos he has to sell weekly in order to make a profit. Larry learns that he will maximize profit on the sale of his burritos when marginal revenue (MR; the extra money brought in by selling one more burrito] equals O' a the marginal cost O b the cost O a the sunk cont Old the priceA car like Maserati's Quattroporte S is an icon of Italian elegance, The Quattroporto S starts at $104,890 and offers "Prestige and Performance". Exclusivity will always be a standard feature of the Quattroporte S - a rare and prestigious masterpiece for the fortunate few. In considering luxury goods like the Quattroporte S, all of the following conclusions can be drawn EXCEPT: O a. A belief in the efficiency of the marketplace supports the belief that high prices equal quality. O b. Price serves as a cue to quality. O c. High prices cause a decrease in demand O d, Higher prices can make a purchase seem more appealingCognitive orientations affect consumers' thinking about pricing For example, Carlos considers himself an astute shopper. He reads newspaper ads for specials at the grocery store and retrieves online coupons to save money, Carlos really feels good about buying something on sale; it makes him feel like a smart shopper, Which of the following cognitive orientations does Carlos represent? Ova. Compromise effect O b. Referen pricing O c Mood Induction O d. Context
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