Walmart rolled out a cosmetics line aimed at girls as young as nine years old. According to the Wall Street Journal, Walmart introduced this line called geoGirl to meet the demands of tween girls. The geoGirl line was developed free of chemicals (phthalates and parabens), synthetic colours, and fragrances, allowing marketers to promote the environmentally friendly product offering to parents. Capitalizing on this demand trend, Target launched the Hello Kitty line. Tween boys are not to be left out: Axe markets a line of chocolate-scented body spray, and Old Spice developed Swagger body wash. Recently, focus has been placed on girls self-images as they near the teen years. Some child development experts say makeup for young girls places too much emphasis on appearance while others say a little lipstick shouldnt cause much concern. Suppose you are appointed as the Chief Marketing Officer for Walmarts Cosmetics range of products. Suggest a suitable marketing mix strategy for the company. Give examples and insights from the caselet, where possible