"wants" basis. This change was thought at the time to be a savior of American democracy. Dichtersaid, "The consumer may have basic needs that the consumer himself or herself doesn't understand. Is it wrong to give people what they want by taking away their defenses?" What is your answer to his question? 3 What have you learned from the video about the use of psychology in marketing that motivates marketers to target certain market segments? "The Engineering of Consent" video: https:llwww.youtube.com/watch?v=9WBPNLngGY Note: You may also want to watch the rst segment of the 4- part documentary entitled "The Century of the Self - Happiness Machines" for further understanding. It is quite interesting and you get to see a lot of very old lms from the early part of the 20th century. "Happiness Machines" video: httpjlfreedocumentaries.org/documentarylbbc-the-century- ofthe-selfhappinessmachines-season-l-episode-l#watch- lm