1. Watch: Simon Sinek on Millennials in the Workplace
2. Download a set of comments by either clicking and dragging to copy comments or use a comment downloader such as the one. The link to the YouTube Comments Downloader is located on the Millennials in the Workplace: Data Collection and Analysis Assignment page under Millennials in the Workplace: Data Collection and Analysis Resources.
3. Use at least 100 useable comments for analysis, so be sure to download more as some (many) will not beuseable.
4. Decide on inclusion criteria (what defines a useable comment). Below is anexample Inclusion Criteria).

• Selection set to"newest"
• No profanity, sexual, or racistcontent.
• Clearly expresses agreement or disagreement withSinek.
• Clearly expresses support for or opposition to the opinions expressed bySinek.

1. "Scrub" your list of downloaded comments. Exclude irrelevant comments and extraneous text (such as names, dates, advertisements,etc.).
2. Remove hard returns from the individualcomments.
3. Copy and paste 100 useable comments in an Excel spreadsheet (see the Millennials in the Workplace: Data Collection and Analysis Example Spreadsheet).

Step Three: Analyze and present your "Comments" data

Phase One: Simple Analysis

1. Using the excel spreadsheet containing your 100 comments, read each comment and place a code in the "Agree/Disagree" column. For example: 1 = Agree; 2 =Disagree.

Below is an example

Comments (include 100 useable comments)	1 = Agree 2 = Disagree	Key Words or Concepts	General Themes (based on key words).
From how he speaks he sounds the most entitled person in that room	2	Entitled	Dislike Sinek
I am a millennial, which I recently found out, and although it may not be 100% true oh, I do find this to be mostly true about the people within my age group.	1	TRUE	This is me
I even find this in myself.	1	I See ME	This is me
I like this guy hes spot on	1	Spot On	TRUE
tag ur oppresive bosses here	1	Oppressive Boss	Humor
the science is clear, people who spend more time on facebook are more depressed so much wrong with this statement, the science isnt clear because coloration does not equal causation. also patience is a luxury in a paycheck to paycheck living reality	2	Science, Not Clear	Bad Science
This doesn't just apply to millennials. This is America in general, and it's spreading to other western countries.	2	Millennials	Faulty Logic
This guy is a stupid persons idea of a smart person. No one is more entitled than boomers, calling Gen Y entitled is just projection.	2	Stupid, Entitled	Dislike Sinek
wait but i wake up and check my phone for the time.	1	Phone	Humor
What a load of bollocks. He should come speak to some UK north East millennials and see how wrong he is.	2	Wrong	Faulty Logic