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Watch the commercials for 'Nutri-Grain' and 'Special K': (30 marks) Kellogg's 'Nutri-Grain' Commercial 2017 https://www.youtube.com/watch?v=Rb6z5OSRl9I Kellogg's 'Special K' Powering You 2017 https://www.youtube.com/watch?v=X94M8jyEWZ4 In reference to
- Watch the commercials for 'Nutri-Grain' and 'Special K': (30 marks)
Kellogg's 'Nutri-Grain' Commercial 2017
https://www.youtube.com/watch?v=Rb6z5OSRl9I
Kellogg's 'Special K' Powering You 2017
https://www.youtube.com/watch?v=X94M8jyEWZ4
- In reference to the CBBE framework, what is the main objective of each commercial?
- How do you judge the effectiveness of the commercials with respect to the CBBE framework?
- How do the commercials contribute to creating, maintaining, or strengthening brand awareness and brand associations?
- Do the commercials contribute to long-term brand loyalty? If yes, how? If no, why not?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
