Question
Watch the Electronic Arts case study and answer the following. Discuss how the marketers at EA put social media in the middle of their marketing
Watch the "Electronic Arts case study" and answer the following.
Discuss how the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure?
Case study link: https://vimeo.com/124524494
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
