Question
Watch the following advertisements of the Jet Blue Airlines. Advertisement 1 Advertisement 2 Advertisement 3 Discuss how the brand has positioned itself in the airline
Watch the following advertisements of the Jet Blue Airlines.
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Discuss how the brand has positioned itself in the airline market.
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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