Watch the TED talk below and describe how the authors of BOTH of this week's readings would evaluate the content of this talk. Directly quote from (and properly cite) passages from both articles in the analysis.

ONLY USE THE SOURCES AND READING THAT ARE PROVIDED

Ted Talk: https://youtu.be/0iIh5YYDR2o

Link to first reading: https://ssir.org/articles/entry/community_engagement_matters_now_more_than_ever

BLUEPRINT FOR BUSINESS LEADERSHIP - - ON THE SDGS 1 SUSTAINABLE CITIES AND COMMUNITIES a g metres emcee maneu- 'l'li \"I 1 SlISllIHilllE EII'IES \"Ill EEIIIUIITES sac How business leadership can advance Goal 11 on Sustainable Cities and Communities Over half of the world's population live In urban areas; this is expected to increase to two thirds by 2050. CItie s are centers of commerce. generating more than Bl) per cent of global GDP. and play a key role in boosting productivity needed for economic development. Urbanization can make it easier to out In place the Infrastructure needed for essential services such as grid-connected energy. water and sanitation. However. urbanization also brings significant challenges. Allover the world. cities are facing critical levels of air pollution. Many cities in developing countries face rapidly growing numbers Leading to slum dwellers and unplanned urban sprawl. as infrastructure provision has not kept pace with population growth. Much of this urban sprawl Is In geographies vulnerable to disasters. risks that are being magnified by climate change. These challenges call for better urban planning and management to make the world's urban spaces more inclusive. safe. resilient and sustainable. Businesses are core to the development of cities. Livelihood. and services to urban populations. They are well positioned to deliver on Boat 11's promise of universal access to quality housing. transport. green .and heritage sites. In collaboration with Governments and municipalities. I} EII Leading companies can contribute to Goal 211 through research. development. and deployment of products and services that improve access to reslllent buildings. transport. green spaces. and utilities Including electricity. water. and waste management services. Businesses can also leverage their convening power and expertise to protect and Invest In cultural and natural heritage. Further. they can play a central role In supporting access to essential services across the workplace. marketplace and community. As the social and environmental impact of rapid urbanisation Increases. businesses can benefit from opportunities to develop more connected. resilient and sustainable urban areas. A concerted effort to Improve the sustainability of communities will necessitate investment across a range of sectors Including transport. energy. waste management and recreation. The next ll! years will require STE trillion of investment in city infrastructure. This Is likely to be delivered through private sector solutions Including public private partnerships. A concerted effort to improve the sustainability of communities will necessitate investment across a range of sectors including transport. energy. waste management and recreation. Benefits of more sustainable cities and communities Include a healthier more productive work force. and improved lab-cur market functioning and market access as a result of better transport links. By Improving mobility and reducing pollutionI developing more sustainable cities will contribute to the SDGs related to health {Goal 3!. education [Goal 4}. sustainable energy [Goal T]. decent work {Goal E] and equality [Goals 5 and 10}. Life on land [Goal15] and climate action [Goal Hi can be positively impacted by ensuring that urban areas have a reduced environmental footprint. While investment in sustainable cities will improve the quality of life for their residents. it may also have negative impacts on housing affordability. the tail burden. and accelerate urban migration. This may lead to pressures on employment {Goal 8), food (Goal 1].}. water [Goal 5} and peace {Goal 16]. Leading companies contribute inclusive. su stainahle infrastructure that manages these risks to deliver prosperity and stability. BLUEPRINT FOR BUSINESS LEADERSHIP ON THE SDGS 105 11 SUSTAINABLE CITIES AND COMMUNITIES Business Actions in Support of Goal 11 Targets of Goal 11 11.1 Ensure universal access to quality housing 11.11 Ensure universal access to quality transport Business Actions 11.3 Ensure inclusive and sustainable urbanisation, planning and management 1 Research, develop, and deploy products and services which 11.4 Protect and safeguard cultural and natural heritage improve access to resilient buildings, transport, green spaces, and utilities 11.5 Reduce human impacts of disasters 2 Protect and invest in cultural and 11.6 Reduce environmental impact of cities natural heritage 11.7 Provide universal access to green and public spaces 3 Support access to essential services across the workplace, marketplace, and communityBLUEPRINT FOR BUSINESS LEADERSHIP ON THE SDGS 106 17 SUSTAINABLE CITIES AND COMMUNITIES Do your actions satisfy the Leadership Qualities? Intentional Ambitious Consistent Collaborative Accountable Is your company Do your actions achieve Is support for Goal 1 Do you proactively Do you publicly express committed to supporting long-term outcomes that embedded across all look for opportunities your commitment to the achievement of greatly exceed those organizational functions? to partner with advance Goal 11 Goal 117 Have you resulting from current . Are staff and board Governments, UN Do you identify, monitor, developed a holistic industry practice? strategy that reflects incentives aligned with agencies, suppliers, civil society organizations, and report on impacts, . Are your actions aligned achieving Goal 11? industry peers and other including potentially Guiding this commitment, with what is needed to stakeholders to inform adverse impacts? covering end-to-end Questions operations and the wider achieve Goal 11? how to advance Goal 11? Do you mitigate risks to apply to the community? associated with your Leadership Are you committed action? Qualities to your to learn from your Do you remediate actions and do you negative impacts business have processes in associated with this place to improve them action? accordingly? Do you engage . Is your strategy stakeholders in a supported by the highest meaningful way? levels of management, including the Board of Directors? Actions to deliver Ambition on Goal 11 Consistency is essential Collaboration on Goal City and infrastructure sustainable cities and requires companies to as the complex nature of 11 means companies projects have, due to communities require take a holistic view of city and infrastructure will partner and engage their sheer size, lifetime, a top-level strategic urban and infrastructure investment requires many with local, national and and frequency of use, a commitment to needs, taking all different departments, regional Governments to significant risk of negative ensure that all parts stakeholders into including procurement, prioritise infrastructure impacts on people and Key of the organization account, and providing legal, and government and urban planning communities which should are motivated and solutions that can have relations. Ensuring projects to deliver the be carefully managed. Considerations incentivized to contribute the long-lasting impacts sustainability requires maximum access to Safeguards must be in for Goal 11 for the long-term, in required for achieving the that sustainability is services given available place, and companies accordance with the Goal 11 outcomes. ingrained in all the resources, in a way must report on progress Long Lifetimes of city and company's departments. that is compatible with towards their goals. infrastructure assets. sustainable development.mmmnummmmnmmm ll? 1 ims\" How taklng actlon on Goal 11 Is Interconnected with other Goals ads The Global Goals are Inherently interconnected. Action taken toward one Goal can support or hinder the achievement of others. Identifying and ad dressing these interconnections will help business to build holistic and systemic solutions that amplify progress and minimize negative impacts. To help build a greater understanding. we have illustrated some of the ways in which the Goals connect. These are not exhaustive. and we encourage business to consider how they apply in their own operations.business to consider how they apply in their own operations. Maximise likelihood of positive Impact on: Iiw-lomml 10 .|| : nun-rm- . . By improving access to the services offered in cities and communities. progress on this goal will reduce inequalities tied to income levels or residential location. which are often higher in urban areas than others [Goal 10}. Improved connectivity through transport infrastructure and smarter urban design links people to employment {G oal 8]. education [Goal 4]. health {Goal 3). energy [Goal 7]: and green space [Goal 15}. Reduced emissions through sustainable infrastructure and design [Goal 9] and less demand for transport will also support climate action commitments {Goal l3). While investment in sustainable cities will improve the quality of life for their residents. it may also have negative impacts on housing affordability and the tax burden. and accelerate urban migration. Concentrating increasing amounts of economic activity in urban areas may imply that 15 gm, rural areas lag behind. increasing inequalities between ruraland urban .1 areas [Goal 10]: and poverty in rural areas [Goal1}. Local communities '= at the fringes of expanding urban developments may be displaced with infringement on their human rights {Goals 1. 2. and 3} and losing access to decentjobs {Goal 8]. Rapid urbanization and infra structure build may further negatively impact on the environment if risks of negative impacts are not carefully managed {Goals 14 and 15). BLUEPRINT FOR BUSINESS LEADERSHIP ON THE SDGS 108 11 SUSTAINABLE CITIES AND COMMUNITIES BUSINESS ACTION 1 Research, develop, and deploy products and services that improve access to resilient buildings, transport, green spaces, and utilities Businesses own property, develop physical assets , and offer services throughout the urban space, positioning them to have a large role in shaping Consider the leadership qualities and sustainable urban areas and connecting residents to essential services. All interconnectedness of your action, including... businesses are expected to show that urban projects do not negatively impact on environment and social assets, including natural and cultural heritage sites. Collaboration: with a high level of public and shared spaces, urban areas Leading businesses can research, develop, and deploy products that contribute involve a large group of stakeholders that must be included in decisions on to the development of sustainable, resilient urban areas. In the construction how to structure and connect residents to services. Governments, private sector, business leadership can include the development and delivery of resilient sector, and local communities all have different needs from urban areas infrastructure, buildings, and materials that maximize mobility and access to that must be balanced green space while minimizing resource use, pollution, and negative impacts Interconnectedness: delivering products for sustainable urban on vulnerable groups in society. This would include minimizing impacts of areas coincides with many other sdgs, including those related to access infrastructure projects' end-of-life. Companies involved in service provision can to employment (Goal 8), healthcare and exercise (Goal 3), educational lead through developing innovative ways to extend their offerings to consumers Institutions (Goal 4), electricity (Goal 7) and green space (Goal 15). across all geographies and socio-economic strata. In doing so, it is important Delivering sustainable infrastructure products supports Goal 9 and to collaborate with other stakeholders involved in urban planning and other improved connectivity in urban areas will reduce the need for long-distance activities in the urban space to understand the areas of need and opportunity. travel, which can contribute to climate change Goals (Goal 13) Given the challenge of sustainable urbanization in developing countries in particular, leading companies would seek out ways to tailor products and services for use in these areas. Example practice A sports team designs a multi-use stadium which provides local populations with access to green space for recreation when events are not scheduled An infrastructure company ensures that waste management strategies encompass the entire process from demolition, disposal of waste, waste haulage, and final disposal. From the outset, it considers the type of waste that will be created in the demolition process in construction design An agriculture company develops innovative vertical farming products using closed-loop irrigation systems to provide access to local, fresh vegetables in urban areas throughout the year A financial institution partners with city government to structure and launch a green bond to attract investment for sustainable infrastructure within city region11 SUSTAINABLE CITIES AND COMMUNITIES BUSINESS ACTION 2 Protect and invest in cultural and natural heritage Cultural and natural heritage sites provide livelihoods for local communities and valuable educational and recreational experiences for visitors. All businesses Consider the leadership qualities and should, at a minimum, identify the impacts of their operations on cultural interconnectedness of your action, including.. and natural heritage assets, including through using environmental impact assessments. Leading businesses leverage their reach, expertise, and resources Collaboration: acton should involve long-term partnerships with all to connect residents and visitors to heritage assets to ensure their preservation stakeholders involved in governance of cultural and natural heritage, and enhancement. This could include investing in environmental protection, including local and national governments, civil society organizations, and supporting museums, and creating transport infrastructure in communities local communities surrounding own and supply chain operations. They could lead through Accountability: companies should have adequate safeguards in place implementation of policies and practices that factor natural capital and cultural and carefully manage the risks of negative impacts on human rights and heritage into corporate decision making, including physical design and building vulnerable ecosystems the capacity of suppliers to do the same. Interconnectedness: implementing this business action can also help Example practice deliver Goal 15 (life on land) and Goal 14 (Life on water) by respecting and protecting natural habitat areas, supporting biodiversity and the natural . A property developer designs and manages a business park around natural ecosystems on land and in water features to preserve natural ecosystems and existing habitats, as well as ancient land structures . An outdoor retail company invests a significant share of its profits in preserving natural and cultural heritage sites featured in marketing materials A hotel company coordinates across its supply chain to eliminate wastewater discharge and air pollution near UNESCO World Heritage sitesILIIEPIIIHTFIIIIIIIIIESBLEII'IEHHP UH THEIWS 11 mamas BUSINESS ACTION 3 A H Support access to essential services across the workplace. marketplace. and community In many communities. essential services such as education. housing. and health care may not be available or may not be of sufficient quality. Leading companies can take action to ensure that employees across own operations and the supply chain have access to quality essential services by directly providing those services in places where they are not available. They can also design and market affordable and accessible services that reach beyond their own employees to address gaps in service provision in the communities surrounding their operations. Further. they can Lead on providing access to green spaces across the workplace. marketplace. and community. In all cases. leading companies take care not to interfere with existing initiatives from Governments and others by consulting all relevant stakeholders to understand where they might complement them. Example practice - An insurance company works on an app that would connect women in danger or in need to the nearest police station. hospitals. banks. law and order institutions. and vocational training institutes. The app aims to empower women and promote gender equality in locally - A national telecommunications company partners with the United Nations Children's Fund (UNICEF). and the relevant government agency. to create an automated registration system that gathers birth information via mobile phone at the community level. and a web based application at hospitals. creating a Legal identity record for each person. Legal identity is essential to ensuring access to basic services such as health care and education. and for the protection of individuals' fundamental rights. including against exploitation and violence. It provides individuals with the ability to contribute to the economy through employment and consumption of goods and services. Consider the leadership qualities and lnterconnecte'less of your action. including- Ambition: ambitious action results in outcomes that are aligned with what is needed for achieving Seal 11. Ambition in most cases would entail that action reaches well beyond own operations to include the value chain and communities surrounding end-to-end operations htlroonnoctehss: providing services supports the delivery of several other Goals. including decent work (Goal a}. access to health {Goal 3}. nutrition {Goal 2} and educational training [Goal Ii}. Company-specic services should not undermine publicly provided services including housing. transport and food systems