• Watch the video in the LEARN section of our class.

• Discuss two pricing strategies and discuss how each of these strategies could potentially affect consumer adoption of the product or service sold by your hypothetical business. Provide a rationale for your response.

• Before you answer this discussion, please read these articles for a very different perspective.

Consumers snap up premium products despite cost-of-living crisis CNBCPersonalized coffees, "prestige" skincare and "elevated" spreads: companies are focusing on premium products and consumers seem to love it.CNBC

This Vodka Costs Nearly $4 MillionHow much would you spend on a bottle of vodka? If you've got a few million lying around, maybe you'll like to try high-priced Billionaire Vodka.