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Watch the video Positioning a Brand: Best Practices for Marketing Product Features With Humor. The video illustrates the use of humor in several ads. For

Watch the video Positioning a Brand: Best Practices for Marketing Product Features With Humor.

The video illustrates the use of humor in several ads. For three of the ads, be able to identify the product, which target market the ad is trying to reach, and why this market is being targeted.

2 .

There are several benefits for targeting and segmenting markets. Which two would you identify as most important and why?

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