Watch the video, Yelp(Links to an external site.). After watching the video, create an initial post that includes the following:

• Summarize the video
• How did social influencers originate?
• What critical elements in the consumer decision-making process are at the heart of Yelp's marketing philosophy?
• Why are selected reviewers considered a reference group for consumers looking for a place to eat on Yelp?
• Describe how the consumer decision process is influenced