Question
Watch these videos about Ben & Jerry's Ice Cream brand. https://youtu.be/A4CRLpj5S6w https://youtu.be/Lu2VBQBpn7U and read this article: https://www.ama.org/marketing-news/how-ben-jerrys-took-both-its-ice-cream-and-mission-global/ What factors do Ben & Jerry's need to
Watch these videos about Ben & Jerry's Ice Cream brand.
https://youtu.be/A4CRLpj5S6w
https://youtu.be/Lu2VBQBpn7U
and read this article:
https://www.ama.org/marketing-news/how-ben-jerrys-took-both-its-ice-cream-and-mission-global/
What factors do Ben & Jerry's need to consider when deciding on the next course of action or direction of the company?
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Management Fundamentals
Authors: Robert N. Lussier
1st Edition
032401337X, 978-0324013375
