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watch this ad: https://www.youtube.com/watch?v=lomlpJREDzw 1. Include as many B2B concepts as possible when answering, i.e. The Buying Center: How did Nike evaluate the risk versus

watch this ad:

https://www.youtube.com/watch?v=lomlpJREDzw

1. Include as many B2B concepts as possible when answering, i.e. The Buying Center:

How did Nike evaluate the risk versus reward of the ad campaign?

Was it worth the risk?

Would you have gone ahead with the campaign if it where your decision?

*provide sources

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