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Throughcrowdsourcing, a company invites broad communities of peoplecustomers, employees, independent scientists and researchers, and even the public at largeinto the innovation process. Tapping into a breadth of sources both inside and outside the companycan produce unexpected and powerful new ideas. Companies large and small, across all industries, arecrowdsourcing product innovation ideas. Research acrowdsourcing campaign that a company (local or international) has usedwithin the past two years. Were they successful? Why?