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Watch video and answer questions. Please come up with own answer. https://online.fiu.edu/videos?vpvid=748f75c3db184c72abb36035c94c3dce 1. Describe the results achieved and the benefits for the Fiesta brand generated

Watch video and answer questions. Please come up with own answer.

https://online.fiu.edu/videos?vpvid=748f75c3db184c72abb36035c94c3dce

1. Describe the results achieved and the benefits for the Fiesta brand generated by the "Fiesta Movement".

2. How did Ford involve their dealer network in the "Fiesta Movement"?

3. How did the 2^ndPhase of the "Fiesta Movement" differ from the 1^stPhase as described in the video case?

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