We are writing a marketing paper on a business that we are supposed to create on our own. My group has created a shoe store that will offer shoes(like a Foot Locker or Payless) as well as have a part time artist to do shoe art orders. Our products/services will be offered in a physical store location as well as be available online. I just need a little help/guidance on where to start with these questions. Thank you.

a. Proposed pricing model and how you will make adjustments to price. This section should tie back to your proposed margins

b. A discussion of your proposed retail location and layout. When describing any on-line portions, be sure to identify key words for locating your retailer and how these fit with the positioning strategy above as well as a description of how the site will be laid out for maximum mobile impact.

c. Description of your proposed product mix. This includes the breadth and depth of the products. A sample product plan is to be included as an appendix. You will need to demonstrate how this is tied to your positioning strategy, type of retailer you are and associated inventory turnover. You will also need to identify sources of your products and the costs associated with them.

d. A discussion of the promotional strategy and tactics you will use to attract and move customers through the sales funnel.