We have been learning how the value chain is a valuable tool that allows managers examine essential elements in the production of any good or service and considers where value may be added in support of those key elements.

For your Discussion Question, if you were hired as a consultant for Herzing University, what specific element of the value chain would you seek to improve first?Identify a business known to you that could benefit by implementing the value chain analysis?

• Does the value chain analysis suggest that improving primary or support activities would be the most beneficial?
• How would familiarity with strategic supply chain management help add further value?