We purposely chose to look at a Video from 2014. Why? Because it's helpful for scholars and practitioners to look back, not just look forward. At the time of this writing, it appears Plucked did not succeed financially, but the founder has continued to succeed professionally. By contrast, Drought is still in business and appears to be growing. Based upon your student of management and marketing this term, please identify three (3) factors that are likely associated with Drought's success. Identify one (1) area from either management or marketing science where you believe Plucked may have been well served to focus. Please cite your sources.