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We Sell Sports corporation has decided to sell a new line of bicycles for $715. Based on a marketing study, which had cost $20,000, the
We Sell Sports corporation has decided to sell a new line of bicycles for $715. Based on a marketing study, which had cost $20,000, the company estimates that the bikes will have a variable cost of $400 and are expected to generate sales of 30,000 units per year. The company has determined that adding this new line will also increase sales of helmets by 4,000 units. These helmets are priced at $59 and have a variable cost of $30. Production of the new bicycles will require an increase in net working capital of $34,000. The company currently has fixed costs per year of $450,000 and is estimating that those will increase by $150,000 per year due to the new line. Finally, the new line requires an investment of 3,500,000 in new equipment. This will be depreciated straight line to zero over the ten-year life of the project.
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