Wearable technology is an emerging trend that integrates electronics to the daily activities and fits into the changing lifestyles. It can be worn on any part of the body, but it is usually used as an accessory. The ability to connect to the Internet and enable data exchange between a network and a device is the driving factor that leads to the wearable technology trend. It has applications in lifestyle, healthcare, consumer applications, defense, fitness & sports, plus enterprise & industries. The global wearable technology market is expected to grow at a CAGR of 17.66% over the forecast period (2019-2024).

An example of wearable technology is the smart-watch category, which is also experiencing a boom with brands that suits everyday lifestyle. Companies competing in this category are Apple, Asus, LG, Huawei, Samsung, and Sony. Wearable technology gives consumers new ways to monitor and manage their lifestyles.

The major reason for the growth of these devices is due to growing healthcare awareness among the people, especially the younger generation. Other reasons are the following: monitoring their pets, or tracking consumers' weight, their fitness activity, or tracking or improving their skin health. Consumers are also using wearable devices to track their babies' activity or temperature.

Question: What makes consumers spend on new, emerging and untested wearable technologies?