Web Log Web Beacon/ Pixel Javascript Packet Sniffer Can be referenced to as "js" in short hand O o A string of code typically found in the header or the footer of a website O O o O Most JavaScript based data collection methods also include this other data collection method in their code, in case the user doesn't have JavaScript enabled O O o O Sits between the website and the server, recording all entries before the website's server can even respond to the requests O A 1x1 image, generally blank, that references an URL. Once loaded an entry for the parameters of that URL IS recorded. O O O The preferred data collection method of most modern web analytics platforms