Question
Website: https://www.telus.com/en/on/business Assuming the role of a B2B buyer, assess the company's website effectiveness from a communications and marketing perspective and identify and explain
Website: https://www.telus.com/en/on/business
Assuming the role of a B2B buyer, assess the company's website effectiveness from a communications and marketing perspective and identify and explain:
- Three things they are doing well. (3 marks)
- Three things they are not doing well. (3 marks)
Based on your assessment of the website, include a summary recommendation including two or three key things this company could do better, or start doing to improve website communication and marketing effectiveness. Consider the needs and values of the target market.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Three things they are doing well 1 Clear Navigation Teluss website has clear and intuitive navigation making it easy for B2B buyers to find relevant i...
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Step: 2
Step: 3
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
