Website: https://www.telus.com/en/on/business

 

Overall Marketing and Communications Recommendations

Considering the content of this company's website and your assessment and recommendations, determine how else this B2B business could promote itself to existing and potential customers.

Recommend and explain the details of four other marketing channels and programs which could be used to reach the business(es) this company serves.  At least two of these recommendations must be non-digital. (5 marks each)

In selecting your choices be sure to include:

1. A clear description of the recommended activity and related channel(s).
2. Details about the potential target market (segment size, industry, firmographics).
3. Timing of each activity/channel/program. 
4. Specifically which products and services should be promoted. 

Also consider how other areas of the business (ie. Sales) can support, strengthen, and leverage these marketing efforts.