Week 05 Assignment Chapter 04 Case 4 2 Eastern Pharmaceuticals,Ltd (pp 115 117) Think about developing a policy for managing marketing related purchases and establish purchasing and marketing responsibilities Answer the following questions (1)What are the key elements of success for Eastern Pharmaceuticals (2) If you were the marketing manager, would the selection of packaging suppliers be important to you (3) What is responsible for the current behavior of the department heads at Eastern Pharmaceuticals (4) Is there anything that Andrew Baines can about sourcing for contract filling (5) Is it reasonable for marketing to want to control suppliers for the spend related to their budget (6) How should suppliers be compensated for creative ideas (7) Is it reasonable for John Cao to expect 100 percent of the filling contract (8) Should Lucas be paid for design and contract filling separately (9)Does the president of Eastern Pharmaceuticals need to get involved in this issue Who should speak to the president about this issue

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Week 05 - Assignment - Chapter 04 Case 4.2 - Eastern Pharmaceuticals,Ltd.(pp.115-117)

Think about developing a policy for managing marketing-related purchases and establish purchasing and marketing responsibilities.

Answer the following questions:

(1)What are the key elements of success for Eastern Pharmaceuticals?
(2) If you were the marketing manager, would the selection of packaging suppliers be important to you?
(3) What is responsible for the current behavior of the department heads at Eastern Pharmaceuticals?
(4) Is there anything that Andrew Baines can about sourcing for contract filling?
(5) Is it reasonable for marketing to want to control suppliers for the spend related to their budget?
(6) How should suppliers be compensated for creative ideas?
(7) Is it reasonable for John Cao to expect 100% percent of the filling contract?
(8) Should Lucas be paid for design and contract filling separately?
(9)Does the president of Eastern Pharmaceuticals need to get involved in this issue? Who should speak to the president about this issue?