Week 4 Discussion Board.

Is it possible to make sound marketing decisions without marketing research?

What advantages does research offer to the decision maker over seat-of-the-pants decision making?

Readings:

https://courses.lumenlearning.com/boundless-marketing/chapter/the-market-research-process/

http://methods.sagepub.com.mylibrary.wilmu.edu/book/essentials-of-marketing-research/n2.xml?term=ethical%20

Video:

https://wilmu.kanopy.com/product/innovative-marketing-research-techniques