Question
Wendy Chen established Windy City Coaching (WCC) to provide teen counseling and executive coaching services to its clients. WCC charges a $300 fee per hour
Wendy Chen established Windy City Coaching (WCC) to provide teen counseling and executive coaching services to its clients. WCC charges a $300 fee per hour for each service. The revenues and costs for the year are shown in the following income statement:
WINDY CITY COACHING Income Statement | |||
Teen Counseling | Executive Coaching | Total | |
Revenue | $66,000 | $135,000 | $201,000 |
Expenses: | |||
Administrative support | 40,000 | ||
Transportation, etc. | 36,000 | ||
Equipment | 20,000 | ||
Profit | $105,000 |
WCC has kept good records of the following data for cost allocation purposes:
Activity Level | |||
Activity | Cost Driver | Teen Counseling | Executive Coaching |
Providing administrative support | Number of clients | 6 | 4 |
Traveling | Number of visits | 100 | 150 |
Using equipment | Computer hours | 900 | 700 |
Required
Complete the income statement using activity-based costing and WCCs three cost drivers.
Recompute the income statement using direct labor-hours as the only allocation base (220 hours for teen counseling; 450 hours for executive coaching).
How might WCCs decisions regarding pricing or dropping a service be altered if Wendy were to allocate all overhead costs using direct labor-hours?
Under what circumstances would the labor-based allocation and activity-based costing (using Wendys three cost drivers) result in similar profit results?
A local nonprofit charity is looking for worthy causes to support through financial grants. A primary criterion for support is financial need. Wendy is thinking of applying for support for the teen counseling program. Which allocation method would give her the best chance of winning a grant? Would it be ethical for Wendy to report the income using this method in her application?
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