Wendy restaurant is dealing with customer retention issues.The marketing department wants to determine consumer preferences for fast food. It also wants to assess consumer attitude of Wendy's and its competitors (identify two competing fast food restaurants). These are the information needs identified for the research:

(1)What are the attitudes and perceptions people have about fast food restaurants?

(2)Which criteria do people use in selecting a fast food restaurant?

(3)How do people evaluate the existing Wendy's and competitors' restaurants in the target market?

(4)What is the demographic and psychographic profile of Wendy's customers and does it differ from the profile of people who patronize competing fast food restaurants?

Instructions:

Design a questionnaire (with complete questions including the questions, scales and scale descriptors) using Survey monkey and prepare FIVE questions with the following criteria:

Paired comparison

Rank order

Constant sum scales

Likert

Semantic scales